Digital Marketing

 

Digital Marketing is the practice of promoting products, services or brands using digital channels, such as search engines, social media, email, mobile apps, and other digital technologies. The goal of digital marketing is to reach and engage with potential customers online, and to persuade them to take a desired action, such as making a purchase, subscribing to a newsletter, or filling out a form.

Digital marketing encompasses a wide range of techniques and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, and more. Successful digital marketing requires a deep understanding of the target audience, as well as a solid understanding of the various digital channels and how they can be used to reach and engage with potential customers.

Types of Digital Marketing

There are many types of digital marketing, some of the most common ones are:

Search Engine Optimization (SEO): Optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases.

Pay-per-click advertising (PPC): Paying for advertising space on search engine results pages or on other websites, and paying only when someone clicks on the ad.

Social media marketing: Using social media platforms to promote products or services, engage with customers, and build brand awareness.

Content marketing: Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Email marketing: Using email to promote products or services, build relationships with customers, and keep customers informed about company news and updates.

Influencer marketing: Partnering with influencers on social media platforms to promote products or services to their followers.

Affiliate marketing: Paying a commission to affiliates for promoting your products or services and driving sales.

Mobile marketing: Targeting customers on their mobile devices with text messages, in-app advertising, or mobile-specific campaigns.

Video marketing: Using videos to promote products or services, build brand awareness, and engage with customers.

Display advertising: Placing ads on websites or mobile apps, often using targeting techniques to reach specific audiences.

MBA in digital marking in world and India

There are many universities and institutions around the world and in India that offer MBA programs with a focus on digital marketing. Some of the top universities offering MBA in digital marketing globally are:

Harvard Business School, USA

Columbia Business School, USA

Kellogg School of Management, USA

London Business School, UK

INSEAD, France/Singapore

The Wharton School, USA

Stanford Graduate School of Business, USA

In India, some of the top universities offering MBA in digital marketing are:

Indian School of Business, Hyderabad

Indian Institute of Management, Bangalore

S.P. Jain Institute of Management and Research, Mumbai

Indian Institute of Management, Lucknow

International Management Institute, Delhi

Xavier School of Management, Jamshedpur

Institute of Management Technology, Ghaziabad

The curriculum of MBA in digital marketing programs may vary depending on the institution, but typically covers topics such as digital marketing strategy, social media marketing, content marketing, search engine optimization, pay-per-click advertising, email marketing, and web analytics.

 Salary of fresher in Digital Marketing in India

The salary of a fresher in digital marketing in India can vary depending on several factors such as the city, industry, skills, qualifications, and the size of the company.

On average, a fresher in digital marketing in India can expect to earn a salary between INR 3 lakhs to INR 5 lakhs per annum. However, with experience and skills, the salary can increase significantly.

Some of the factors that can impact the salary of a fresher in digital marketing are:

City: Salaries in metro cities like Mumbai, Delhi, and Bangalore tend to be higher than in smaller cities.

Industry: Different industries have different pay scales. For example, the e-commerce and digital marketing industries tend to pay higher salaries than the healthcare or hospitality industry.

Qualifications: A fresher with a post-graduate degree in digital marketing may earn a higher salary than someone with just an undergraduate degree.

Skills: Specialized skills such as search engine optimization, social media marketing, and content marketing can command higher salaries.

It is worth noting that these salary ranges are only indicative and can vary depending on individual circumstances.

Salary of MBA in Digital Marketing

The salary of an MBA in digital marketing in India can vary depending on several factors such as the type of company, job profile, location, and experience.

On average, an MBA in digital marketing in India can expect to earn a salary between INR 6 lakhs to INR 12 lakhs per annum. However, with experience and skills, the salary can increase significantly.

Some of the factors that can impact the salary of an MBA in digital marketing are:

Type of company: Salaries in top-tier companies such as Google, Amazon, and Facebook tend to be higher than in small to medium-sized enterprises.

Job profile: Specialized job profiles such as digital marketing manager, social media marketing manager, and e-commerce manager tend to command higher salaries.

Location: Salaries in metro cities tend to be higher than in smaller cities.

Experience: An MBA with several years of experience in the digital marketing industry may earn a higher salary than someone with little or no experience.

It is worth noting that these salary ranges are only indicative and can vary depending on individual circumstances.

Scope of Digital Marketing in India

The scope of digital marketing in India is rapidly growing, and it is expected to continue to expand in the coming years. The rise of digital technologies, internet connectivity, and social media usage has made digital marketing a critical component of business strategy for companies across India.

Here are some of the key reasons why digital marketing has a bright future in India:

Increasing internet penetration: India has the second-largest internet user base in the world, with over 600 million internet users, and this number is expected to grow further in the coming years. This presents a huge opportunity for digital marketers to reach a large and diverse audience.

Rise of social media: Social media platforms such as Facebook, Instagram, and Twitter are hugely popular in India, and they provide a powerful way for businesses to connect with customers and build brand awareness.

E-commerce boom: The growth of e-commerce in India has opened up new avenues for digital marketers to promote products and services online, and to drive sales through digital channels.

Increasing demand for digital marketing professionals: As companies in India continue to embrace digital technologies, there is a growing demand for skilled digital marketing professionals who can help them achieve their business goals.

Overall, the scope of digital marketing in India is immense, and it presents a wide range of aopportunities for businesses, entrepreneurs, and digital marketing professionals alike.

Free Digital Marketing course in India online

There are many free digital marketing courses available online in India. Some of the popular platforms that offer free digital marketing courses are:

Google Digital Garage: Google Digital Garage offers a wide range of free online courses, including a course on digital marketing, which covers topics such as search engine optimization, social media marketing, and web analytics.

Hubspot Academy: Hubspot Academy offers several free online courses on digital marketing, including courses on inbound marketing, email marketing, and social media marketing.

Udemy: Udemy has many free courses on digital marketing, including courses on search engine optimization, Google AdWords, and social media marketing.

Skillshare: Skillshare offers many free courses on digital marketing, including courses on social media marketing, content marketing, and email marketing.

These are just a few of the many platforms that offer free digital marketing courses in India. It is important to do your research and choose a course that aligns with your learning goals and interests.